CA IPCC STRATEGIC MANAGEMENT(SM) ULTRA SUMMARISED 10 PAGES NOTES

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Section B: Strategic Management (50 marks)

Objectives

(a)	To develop an understanding of the general and competitive business environment;
(b)	To develop an understanding of strategic management concepts and techniques;
(c)	To be able to solve simple cases.

Contents:

1.	Business Environment
	General environment - demographic, socio-cultural, macro-economic, legal/political, technological, and global; competitive environment.
2.	Business Policy and Strategic Management
	Meaning and nature; strategic management imperative; vision, mission and objectives; strategic levels in organisations.
3.	Strategic Analyses
	Situational analysis – SWOT analysis, TOWS matrix, portfolio analysis - BCG matrix.
4.	Strategic Planning
	Meaning, stages, alternatives, strategy formulation.
5.	Formulation of Functional Strategy
	Marketing strategy, financial strategy, production strategy, logistics strategy, human resource strategy.
6.	Strategy Implementation and Control
	Organisational structures; establishing strategic business units; establishing profit centers by business, product or service, market segment or customer; leadership and behavioural challenges.
7.	Reaching Strategic Edge
	Business process re-engineering, benchmarking, total quality management, six sigma, contemporary strategic issues.