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Friday, 10 April 2015

CA IPCC STRATEGIC MANAGEMENT(SM) ULTRA SUMMARISED 10 PAGES NOTES

|STRATEGIC MANAGEMENT LATEST SUMMARIZED NOTES FOR IPCC PDF|




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Section B: Strategic Management (50 marks)

Objectives

(a)To develop an understanding of the general and competitive business environment;
(b)To develop an understanding of strategic management concepts and techniques;
(c)To be able to solve simple cases.

Contents:

1.Business Environment

General environment - demographic, socio-cultural, macro-economic, legal/political, technological, and global; competitive environment.
2.Business Policy and Strategic Management

Meaning and nature; strategic management imperative; vision, mission and objectives; strategic levels in organisations.
3.Strategic Analyses

Situational analysis – SWOT analysis, TOWS matrix, portfolio analysis - BCG matrix.
4.Strategic Planning

Meaning, stages, alternatives, strategy formulation.
5.Formulation of Functional Strategy

Marketing strategy, financial strategy, production strategy, logistics strategy, human resource strategy.
6.Strategy Implementation and Control

Organisational structures; establishing strategic business units; establishing profit centers by business, product or service, market segment or customer; leadership and behavioural challenges.
7.Reaching Strategic Edge

Business process re-engineering, benchmarking, total quality management, six sigma, contemporary strategic issues.